A process that started over 20 years ago has finally culminated into the launch of my label Rhytual and my new album “Axia”.
Rhytual is not about any genre of music in particular. It’s about connecting to my core as an artist, and to something universal. Removing excess and even trying to get myself out of the way of the music as much as possible – and seeing what happens.
Staying on the theme, I thought I’d share some notes with you about promotion.
Marketing has never been my strong point. In fact I always hated it.
But I want people to hear and buy my music. Not only so that I can do more of what I love. But so I can provide for my family. It’s a responsibility I don’t take lightly.
I took this as an opportunity for growth and improvement. And the more I looked into it, the more my outlook began to change.
I’ve come to realize that art extends beyond the actual piece of art (in this case, music). Creativity can be found in anything. I can view marketing as an extension of my art.
Furthermore, I want to use my music to convey meaningful stories and messages. I want it to be a vehicle to connect with other people, whether that’s listeners, artists or industry folk.
Finally, I wish to do more good in this world as well through my music.
Marketing is a way to achieve all of those things. It is my responsibility to help people discover the music and the stories behind it.
How you showcase your art profoundly influences people’s perception of it. It’s important to be aware of it.
The promotion of “Axia” will be an ongoing mission for me in the coming weeks. I’ve been very much winging it. We’ll see what I can still come up with. Let me know if you have any ideas.
I think my biggest takeaway so far is the realisation that promotion and marketing is a fantastic opportunity to connect with others and build genuine relationships. A lot of people are happy to help you out if only you ask them.
The music industry is full of nice people who are happy to hear from you. You just have to approach them in a thoughtful and respectful manner.
Check the album here (let me know your thoughts):
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